Have you welcomed AI to your content marketing team?
Adding AI-powered tools to your content marketing techniques can be a valuable addition. However, it helps to understand all the possibilities before you benefit from them.
We here at Microapp embrace artificial intelligence using our creative tools. It now powers SEO and has taken the world by storm.
While still in the early days, it already delivers a lot of gains in quality and efficiency to our marketers who experiment with it. But AI for content marketing has many benefits if you are a startup.
1. Automate Content Creation
Are you hustling to create fresh, creative content? Our Penmann AI microapp can be your buddy when drafting your content.
Our AI tool for generating outlines or draft content can save you time. This allows you to concentrate on revising your AI output to infuse your writing with your style and brand voice.
Helpful Tips
- Before you write any prompts, we recommend pinpointing what you want to focus on, such as a social buzz or blog post. It helps to be clear who you want to reach and what message you want to share with them.
- Once you know your goals, improve your prompts. Being transparent from the beginning will refine your AI output.
Be Aware Of
- Do Not Copy and Paste: While AI dishes out the content, you want to prevent publishing your content, which you can find elsewhere. You must take what the AI writer gives you to incorporate your style, creative flair, and originality.
- Double-check facts: AI can provide inaccurate facts, so check your information and review your facts to offer accurate credibility.
2. Provides You with SEO Insights
If you want to boost your search optimization game, we recommend using our AI-powered writer. It is a wizard that helps you dive deep into your created content and what is ranking in your niche. It can also help with tips on using ideal keywords, structure, and article length.
Helpful Tips
- Check for Important Keywords: Use our tool to explore high-impact and long-tail keywords.
- Write Your Masterpiece: With AI, it will guide you to build your content to ensure it is relevant to what your readers are looking for.
- Consider Performance: You can use AI analytics to check the health of your SEO.
Be Aware Of
- Check for an imbalance, as AI cannot tell the entire story. Look for areas where you must add a human touch to ensure your content is compelling and engaging.
- You should constantly audit the AI and content metrics and check your competition to determine your current position and areas for improvement.
Also, check out our YouTube SEO tips article to ensure your video has proper SEO on the platform.
3. Gives You Personal Recommendations
As a content marketer, you know that consumers want customized solutions, and you must provide them with tailor-made content. Try Adobe Sensei to help you and your client service teams deliver a personalized message and experience faster.
Helpful Tips
- We recommend stockpiling comprehensive user data; the more information the AI tool has to work with, the more accurate your predictions of customer behavior are.
- You can utilize AI to differentiate customer segments according to their interactions and responses, enhancing engagement.
- Also, do not stop refining and keep your data fresh for AI models.
Be Aware Of
- Always value your users’ information; they should know how you use it when it’s stored.
- Review your AI-generated responses to ensure that the suggestions are tailored to each individual and not duplicated among users.
3. You Can Hold a Conversation
Another benefit of using AI for content marketing is adding a chatbot to your site. When customers land on your website with questions and your team is busy, the chatbot can answer them. Explore the chatbots available from Intercom and Drift to employ one on your site. They offer efficient and fast 24/7 customer service.
Helpful Tips
- The best way is to provide natural chatbot dialogues, such as chatting over coffee. While users know they are chatting with a chatbot, the language must not be too formal.
- Additionally, customize your chatbot to assist in managing customer data, which can be utilized in its responses.
- Always stay attentive to the conversations in the chatbox to improve your responses based on interactions between customers and your team members.
Be Aware Of
- We discovered that customers still value human interaction, which should be considered when allowing users to speak with a human.
- Most importantly, when questions get tricky, you must review the transcript to prevent the chatbot from fumbling.
5. Can Help Track Your Performance Analytics
After you publish your content, assessing how it connects with your audience is essential. Utilizing AI tools like Tableau is your analytical partner, monitoring user behavior metrics and statistics. This can provide insights into what prompts your visitors to engage further.
Helpful Tips
- First, it helps identify your objectives, and then, the AI will measure your essential performance indicators.
- Working with an AI collaborator can reveal new ways to connect with your customers.
- Also, set up monthly to quarterly appointments to review data to help keep your strategies moving forward smoothly.
Be Aware Of
- Analyzing large amounts of data is not easy. However, you should concentrate on quality rather than quantity. So, focus on using proper data collection techniques. Use web tracking, customer surveys, and chatbot conversations.
- Furthermore, to evaluate your performance metrics, ensure that all the data channels from your marketing and sales are synced with the AI tool for a flawless analytics report.
6. Can Help With Trend Forecasting
A significant aspect of startup marketing involves anticipating future trends and understanding your audience’s needs and desires. Therefore, leverage AI tools to act as your oracle and track emerging market trends. Consider Trend Hunter as your binoculars, offering insight into the media landscape.
Helpful Tips
- Always be clear about what trends you want to chase before you start forecasting.
- You can use an AI tool to scour available data, from neatly structured to unstructured, and you may find some secret gems. However, always focus on the quality of the source.
- Then, pair the data using the correct AI model for multi-layered, complex data or in-depth learning tools.
- Now, allow your tool to shape with the data provided and test it in low-risk environments before you launch your campaign.
Be Aware Of
- Assess the data sources provided when forecasting future trends, as incorrect data can cause your trend projections to deviate.
- Also, remember that, as a startup, trends are like water in the sea and change often. So keep updating the AI forecasting to remain alert and avoid getting stuck in your past.
7. AI Can Help Elevate Your Media
When reading an article, a long block of text can be off-putting. The same applies to visuals in your marketing communications, which reflect your brand identity and more. Fortunately, you don’t need a degree in graphic design since various AI tools are available to assist you.
Helpful Tips
- We suggest enhancing your prompt engineering skills to effectively utilize your AI tools for creating realistic images and animations, incorporating a touch of wonder into your content.
- You can also conserve time by utilizing AI writing software to generate content swiftly and adjust the colors and sounds for a more immersive experience.
- AI tools will help organize your media files and tags to simplify management.
Be Aware Of
- Review your budget carefully. Investing in high-quality AI media tools is important, so do your research before making a purchase and, if possible, utilize a free trial period.
- Although using AI tools may seem like a quick fix, it’s crucial to allocate enough time in the production process for refining and reviewing the content.
- Maintain consistent planning and innovation, as tastes differ among individuals and audiences always evolve.
8. AI Can Help With Voice Search
Another essential aspect is voice search optimization, as users are starting to use their voices to search for things like Siri, Alexa, and Bixby. We recommend looking into tools like Semrush to help amplify your content regarding voice-activated searches.
Helpful Tips
- AI voice search is still evolving, so approach it from a computer’s perspective and emphasize the key details you wish to have returned in a voice search query.
- Users often search for information by including terms like “near me” or by specifying a location. Therefore, optimizing your content with local SEO is important by incorporating location-specific keywords into your phrases.
Be Aware Of
- Sometimes, AI struggles with the diverse voices available regarding accents and speech. So, look at your SEO structure to make it sound natural.
9. AI Helps With Email Campaigns
We notice that email campaigns are still alive and doing well. AI can be used to write compelling email content and predict buying behavior. You can use tools such as Mailchimp to give a user-friendly vibe with your AI for email content and timing.
Helpful Tips
- You can use an AI tool to analyze your past emails and suggest new, improved ways to keep your subscribers engaged.
- Your AI can become your virtual assistant as it can handle your repetitive tasks.
- You can make your emails personal, letting your AI tool tailor your content to a specific audience.
- An AI tool can also help you clean up the mailing lists and remove out-of-date emails and duplicates.
Be Aware Of
- One problem we found using AI tools is that they lack the human touch, so add your flair to your emails.
10. Help With Brand Monitoring
With tools like Brandwatch, you can monitor your brand’s social media presence to determine its reception. You can make smart decisions about your future content by determining what is said and its emotion.
Helpful Tips
- Another benefit is that you can program your AI to look for specific phrases or words relevant to your product, company, or industry.
- Also, natural language processing tools can be used to get deeper sentiment insights.
Be Aware Of
- A problem is that some AI tools can not understand contradictory or complex languages, so always be alert and review the analysis to make recommendations.
- Be ready to train and correct your AI model if you notice anything amiss when reading sentiments, such as if they are not loud and clear.
Wrap-Up: The Evolution of AI for Content Marketing
Using AI to enhance your content marketing is a tremendous first step toward success. As we develop more AI models, we continually invent and refine them, providing you with good reasons to start incorporating them into your business.
Whether you are a beginner using AI for your content marketing or have mastered the above benefits already, the future of AI is endless. And if you are a content writer wanting to be more productive, we have a dedicated article just for you to check out.
So, do not sit back and watch the content unfold tomorrow; instead, be the one shaping it to craft memorable AI-powered experiences.
