Collecting customer feedback is no longer optional—it’s essential for growth. Yet many businesses rely on outdated survey forms, generic tools, or complicated software that slows you down.
In 2025, e-commerce operators, SaaS founders, and retail teams need fast, branded, no-fuss customer feedback tools that deliver insights and enable immediate action.
Our guide covers the 5 best customer feedback tools today, including no-code options to build fully branded feedback systems without writing a single line of code.
Best Customer Feedback Tools 2025 Comparison
| Tool | Best For | No-Code | Branding | Analytics | Integration |
|---|---|---|---|---|---|
| Microapp | Custom tools | ✅ | High | Full | Zapier, email |
| Zonka | Multi-channel | ⚠️ | High | Full | SMS, web, kiosk |
| Survicate | On-site surveys | ⚠️ | High | Full | Sheets, CRMs |
| HubSpot | HubSpot users | ⚠️ | High | Full | HubSpot apps |
| Typeform | Conversational forms | ✅ | High | Full | 500+ apps |
Tool #1: Microapp – Build a Branded Feedback Tool in Minutes
Best For: Founders or teams needing a lightweight, fully branded solution without relying on form builders or dev teams.
Key Features:
- Drag-and-drop builder
- Fully branded feedback forms (no Microapp watermark)
- NPS, CSAT, CES survey tools
- Quick polls & email/chat embeds
- Analytics dashboard to track responses in real time
Advantages:
- Total design and workflow control
- Launch feedback tools in minutes
- Scale to multiple brands or campaigns
Perfect for: Teams looking for custom, fast-to-launch feedback tools that align with brand identity.
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Tool #2: Zonka Feedback – Real-Time Feedback with Multi-Channel Support
Best For: Retail chains, hospitality, and fast-moving teams needing feedback across multiple channels.
Key Features:
- Real-time notifications and alerts
- Offline mode for field teams
- Multi-language survey support
- Built-in CSAT, NPS, CES tracking
Advantages:
- Enterprise-ready with robust reporting
- Multi-touchpoint coverage across web, SMS, and kiosks
- Strong analytics for team performance
Perfect for: Large teams collecting customer feedback from multiple touchpoints simultaneously.
Tool #3: Survicate – UX-Friendly Embedded Surveys
Best For: Marketers and UX teams wanting non-disruptive feedback on websites or apps.
Key Features:
- On-site popups and exit-intent surveys
- Email and link-based surveys
- Full branding control
- Integrations with HubSpot, Google Sheets, and CRMs
Advantages:
- Embedded seamlessly into your website or app
- Ideal for collecting feedback without interrupting conversions
- Strong analytics dashboards
Perfect for: Teams looking for stylish, unobtrusive feedback collection. In our conversion journey, we have the solution.
Tool #4: HubSpot Feedback – Integrated CRM Feedback Tools
Best For: E-commerce or SaaS teams already using HubSpot CRM or Marketing Hub.
Key Features:
- Native survey builder with automation
- Automated follow-ups and ticket creation
- Full CRM context behind each response
- Delivery via email or in-app
Advantages:
- Data directly tied to customer records
- Centralized reporting within HubSpot
- Easy workflow automation for feedback loops
Perfect for: Teams who want feedback collection fully integrated into existing customer journeys.
Tool #5: Typeform – Conversational & Branded Surveys
Best For: Brands that want a conversational, visually engaging survey experience.
Key Features:
- Drag-and-drop form builder
- Conditional logic and skip paths
- 500+ integrations
- Fully embeddable, branded forms
Advantages:
- Creates engaging, humanized survey experiences
- Easy to integrate with marketing tools
- Works for small or large-scale surveys
Perfect for: Teams wanting high-design, user-friendly surveys that maintain brand consistency.
Why Customer Feedback Tools Drive Growth
Collecting feedback isn’t just a metric: it’s a proven business growth instrument.
📈 According to SuperSurvey, companies that actively collect and act on customer feedback see nearly 60% higher revenue growth.
That’s not just theory. Brands using feedback effectively:
- Spot UX issues earlier
- Reduce churn
- Optimize product-market fit
- Increase repeat purchases
- Improve post-purchase flows
The right tool lets you collect, analyze, and act—without wasting time on manual processes.
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What Makes The Best Customer Feedback Tool in 2025
Here’s what modern e-commerce teams are prioritizing in creating the best customer feedback tools:
- Branded design – Customers should feel like your form is part of your site, not a third-party redirect
- Speed to launch – You shouldn’t need weeks or a dev team to ship a CSAT or NPS tool
- Multiple delivery methods – Email, SMS, in-app, post-purchase pages
- Analytics built in – So you can act on the data, not just collect it
- No-code options – Because every team should own their tools
Whether you choose a prebuilt platform or build with Microapp, you’ll want flexibility to scale and personalize.
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Don’t Just Collect Feedback—Act on It
Feedback without follow-up is just noise. In 2025, the best teams build tight, branded feedback loops that generate insights and drive action without wasting time or budget.
Whether you need a plug-and-play tool like Typeform or HubSpot, or you want total control by building the best customer feedback tools in this list, they help you close the loop faster.
🚀 Launch your branded feedback microapp today, no code, no hassle. Microapp empowers you to gather, analyze, and act on customer insights with tools specifically tailored to your brand. Try it free →
FAQs
What is the best customer feedback tool for a small business?
Tools like Microapp and Typeform are excellent for small businesses needing fast, branded surveys.
How do I choose the right customer feedback software?
Consider your delivery channels, branding requirements, analytics needs, and whether you want a no-code platform.
Can I use a no-code tool to collect customer feedback?
Yes. Platforms like Microapp allow fully branded, no-code survey creation and deployment.
What’s the difference between CSAT, NPS, and CES surveys?
CSAT: Measures customer satisfaction. NPS: Measures loyalty and likelihood to recommend. CES: Measures the effort required by a customer to interact with your business.
