7 Top Real Estate Listing Tools in 2025: AI to Virtual Tours

Real estate listing tools have never been more critical for you as an agent, broker, and investor.

In the era where technology drives buyer engagement and market visibility, using the right tools can make a difference between closing a sale and losing a lead.

A fact is that digital transformation in real estate is accelerating. As an agency, you struggle with bulky software subscriptions, difficult-to-use platforms, and underperforming marketing campaigns.

You want solutions that streamline listings, capture leads, and deliver immersive property experiences without breaking the bank.

Here we have the top tools shaping 2025. You can explore emerging trends like AI and virtual tours, and we’ll demonstrate how to create custom listing tools tailored to your business needs using our platform, such as Microapp.

7 Best Real Estate Listing Tools to Try in 2025

1. Zillow Premier Agent

Zillow Premier Agent is one of the largest platforms with over 160 million properties listed. If you’re an agent seeking maximum exposure and lead generation, this real estate listing tool is for you.

Key Features:

• You get lead generation as it connects you with motivated buyers.
• You get advertising tools to target local and national buyers with your paid campaigns.
• You can track your listing views, clicks, and conversions with the analytics dashboard.
• Lastly, you get a seamless sync lead to your existing CRM system.

📣 Why It Matters: Zillow’s brand recognition drives credibility and visibility, giving you access to a massive audience you might not reach otherwise.

✅ Pros	❌ Cons
High visibility and traffic	Paid plans can be expensive
Strong lead generation tools	Limited customization of listings
Detailed analytics and reporting	Can be competitive in high-density areas

2. Realtor.com Pro

With Realtor.com Pro, you get an MLS-synced platform trusted nationwide that offers advanced listing management and marketing capabilities.

Key Features:

• You get real-time property updates with the MSL integration.
• You have marketing automation for email campaigns and social media sharing.
• With the performance analytics, you get insight into listing engagement.
• Furthermore, you can collaborate with your team to share and manage listings.

📣 Why It Matters: An accurate MLS integration builds trust with buyers and reduces manual listing errors.

✅ Pros	❌ Cons
Real-time MLS data	Higher monthly subscription for premium features
Marketing automation	Limited AI capabilities
Trusted platform for buyers	The interface may feel dated for tech-savvy users

3. Matterport

Matterport is the industry leader in 3D virtual tours and immersive walkthroughs. Perfect for you if you want to wow out-of-town buyers.

Key Features:

• You can create interactive, immersive experiences with the 3D Property Tours.
• You get virtual staging to add furniture and décor digitally.
• The measurements are accurate to capture floor plans and room dimensions.
• Lastly, your tours are accessible on any device.

📣 Why It Matters: Virtual tours increase engagement and help buyers make informed decisions remotely.

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✅ Pros	❌ Cons
High engagement from potential buyers	Requires specialized equipment or a smartphone
Professional, immersive property experience	Subscription fees can be high for small agencies
Virtual staging reduces staging costs	Learning curve for first-time users

4. Redfin Tools for Agents

Redfin provides market insights and strong listing visibility at competitive fees. Ideal for those who rely on data-driven decisions.

Key Features:

• You get market data insights to analyze local trends, pricing, and demand.
• You can easily update your listings with the listing management feature.
• You get interaction tools to connect directly with prospective buyers.
• The search filters help your clients find properties quickly.

📣 Why It Matters: Data-driven tools empower you to target the right buyers and make informed decisions about listings.

✅ Pros	❌ Cons
Market insights for smarter decisions	Limited national reach compared to Zillow
Competitive agent fees	Less marketing automation than other tools
Strong brand recognition	Smaller feature set for investors

5. Realeflow

Realeflow is an AI-powered real estate tool that helps you find high-probability neighborhoods and optimize marketing campaigns.

Key Features:

• With AI Analytics, you get predictive modeling to assess the potential of property investments.
• It has led management to track and score prospective buyers or sellers.
• You get marketing automation for Email campaigns and SMS alerts.
• Furthermore, you get Neighborhood Insights from demographics, trends, and growth indicators.
  

📣 Why It Matters: AI insights allow you to reduce risk and focus marketing on high-potential opportunities.

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✅ Pros	❌ Cons
Predictive analytics saves time	Steeper learning curve for non-tech users
Integrated marketing automation	A monthly subscription can be high
Helps identify high-potential neighborhoods	Focused more on investment properties than standard listings

6. IDX Broker

IDX Broker lets you display live MLS/IDX listings directly on their branded websites, keeping properties up to date.

Key Features:

• With the MLS/IDX Integration, you get real-time property listings.
• With the customizable search widgets, you can tailor them to your website design.
• The real estate listing tool is mobile-friendly and optimized for smartphones and tablets.
• You can also track engagement and clicks using Analytics & Reporting.
  

📣 Why It Matters: Provides a professional, branded listing experience without relying on third-party portals.

✅ Pros	❌ Cons
Real-time listing updates	Setup requires technical know-how
Customizable search experience	Limited marketing automation
Improves SEO for agent websites	Additional fees for advanced features

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7. BoomTown

BoomTown combines CRM, lead generation, and marketing automation, making it an all-in-one platform for agents.

Key Features:

• You get automated follow-ups and client segmentation.
• Track lead conversions and your campaign ROI with the analytics dashboard.
• Assign leads and share updates across the team.
• You get integrated email and SMS marketing campaigns for each listing.
  

📣 Why It Matters: Helps you convert leads efficiently and maintain relationships without juggling multiple tools.

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✅ Pros	❌ Cons
All-in-one CRM and marketing platform	Higher price point
Automated lead nurturing	Learning curve for new users
Team collaboration features	It may be overkill for solo agents

Comparison Table: 7 Real Estate Listing Tools Side by Side

Tool	Key Features	Pricing	Target Audience	Pros	Cons
Zillow Premier Agent	Lead gen, advertising, analytics, CRM integration	Paid subscription	Agents seeking visibility	High traffic, lead generation, and analytics	Costly, competitive
Realtor.com Pro	MLS integration, marketing automation, analytics, and team collaboration	Subscription tiers	Nationwide agents	Accurate MLS, marketing automation	Premium subscription, limited AI
Matterport	3D tours, virtual staging, floor plans, web/mobile access	Subscription	Agents needing virtual tours	Immersive experience reduces staging costs	Equipment cost, learning curve
Redfin Tools for Agents	Market insights, listing management, client tools, search filters	Agent fees	Data-driven agents	Market insights, brand recognition	Limited national reach, smaller features
Realeflow	AI analytics, lead management, marketing automation, neighborhood insights	Subscription	Investors, agents	Predictive analytics, marketing automation	Learning curve, investment-focused
IDX Broker	MLS/IDX integration, search widgets, mobile-friendly, analytics	Subscription + setup	Agents with branded websites	Real-time updates, customizable search	Setup complexity, limited automation
BoomTown	CRM, lead nurturing, analytics, email/SMS marketing	Premium subscription	Teams, brokers	All-in-one, automated nurturing, team tools	Expensive, learning curve

Why Real Estate Listing Tools Matter in 2025

📊 According to the NAR Home Buyers and Sellers Report, 51% of homebuyers used the internet in their home search in 2023, with 50% finding the home they ultimately purchased online.

This statistic underscores the importance of having digital-first tools. Whether it’s through AI-powered search insights, virtual property tours, or MLS/IDX integration, real estate listing tools help you:

• Reach a larger, tech-savvy audience.
• Streamline property marketing and lead generation.
• Stand out with immersive and personalized experiences.
  

In 2025, digital-first buyers expect fast, accurate, and interactive property listings. Agents without modern tools risk falling behind competitors who leverage AI, 3D tours, and automated marketing.

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The Rise of AI in Property Discovery

Artificial intelligence is transforming how buyers find properties. AI real estate tools analyze market trends, neighborhood performance, and buyer preferences to identify high-probability leads.

Key Benefits:

• Predictive analytics for targeted marketing campaigns.
• Automated lead scoring to prioritize follow-ups.
• Enhanced personalization for property recommendations.
  

By incorporating AI into your listing strategy, you can maximize engagement, reduce wasted marketing spend, and make data-driven decisions for better ROI.

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Virtual Tours and 3D Walkthroughs as a Must-Have

Virtual tours and 3D walkthrough software for real estate have moved from optional to essential. Clients increasingly expect to explore properties online before scheduling in-person visits.

Benefits Include:

• Attracting out-of-town and international buyers.
• Reducing time spent on low-interest property visits.
• Creating engaging, memorable experiences that differentiate your listings.
  

Matterport and similar platforms make it easy to create professional, interactive virtual tours that impress clients and accelerate decision-making.

MLS and IDX Integration: Extending Your Reach

Seamless integration with MLS and IDX tools ensures your website and listings stay up to date. By syncing directly with the database:

• You provide accurate, real-time listings.
• Avoid duplicate work and manual updates.
• Gain better visibility for your listings across search portals.
  

IDX Broker and Realtor.com Pro exemplify how strong integration helps agents remain competitive while simplifying workflow.

Marketing & CRM Integration for Smarter Listings

Listing tools that integrate with marketing automation and CRM systems gives you a complete view of leads and client interactions.

• Track which listings are generating inquiries.
• Automate follow-ups to nurture prospects.
• Analyze performance metrics to refine campaigns.
  

BoomTown and Zillow Premier Agent combine listing exposure with lead management, allowing you to turn clicks into closed deals more efficiently.

Build Your Own Real Estate Listing Tools with Microapp

While the platforms above are powerful, many come with high costs and are not user-friendly.

That’s where Microapp offers a game-changing alternative: an app store for web apps that lets you build exactly the tools you need.

Benefits of Microapp for Real Estate Professionals:

• Create custom property dashboards for your team.
• Build lead capture widgets tailored to your market.
• Integrate with your existing MLS, IDX, or CRM without subscription bloat.
• Rapid deployment in minutes, not months.
  

With Microapp, you can design flexible, cost-effective, and clean listing solutions that match your workflow, giving you a competitive edge in 2025.

Stop Overpaying for Bulky Real Estate Software

You don’t need expensive, one-size-fits-all software to succeed. With Microapp, you can:

• Build custom listing tools fast and clean.
• Avoid paying for unused modules or subscriptions.
• Empower your team with solutions that are intuitive and focused.
  

🚀 Ready to revolutionize your listings? Start building your own real estate listing tools with Microapp today, fast, flexible, and clipboard-free.

👉 Explore Microapp to create a Real Estate Listing app.

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