Review request tools have become indispensable in the travel and hospitality industry.
With 91% of travelers checking online reviews before booking a hotel, reputation isn’t just about brand image—it’s directly tied to revenue.
In fact, properties with more positive reviews see an average 31% increase in bookings and revenue.
The challenge? Many hotels, resorts, and vacation rentals still rely on manual feedback forms or generic review links.
The right automated review request tool ensures more guests leave positive feedback, reduces operational workload, and turns happy customers into loyal brand advocates.
7 Top Review Request Tools to Try in 2025
1. TrustYou
TrustYou is one of the most established platforms for hotels and hospitality businesses. It consolidates guest feedback from multiple channels into a single dashboard and automates review requests and management.
Key Features
- Automated review invitations via email and SMS
- AI-powered sentiment analysis
- Integration with major OTAs (Booking.com, Expedia, TripAdvisor)
- Reputation score tracking
💼 Ideal For: Hotels and resorts that want comprehensive reputation management with advanced analytics.
👉 Explore the best customer feedback tools
2. Revinate
Revinate focuses on guest engagement and personalized communication. It helps properties request reviews while also managing marketing campaigns to build long-term relationships.
Key Feature
- Personalized post-stay email campaigns
- Automated review requests and surveys
- Guest database and CRM integration
- Insights on guest satisfaction trends
💼 Ideal For: Upscale hotels and resorts prioritizing guest retention and loyalty marketing alongside review collection.
3. GuestRevu
GuestRevu is a guest feedback software built for hospitality. It helps hotels gather direct feedback, monitor reviews across platforms, and improve service quality with actionable insights.
Key Features
- Real-time review monitoring across TripAdvisor, Google, and Booking.com
- Custom-branded surveys and review requests
- Multi-language support for international guests
- Benchmarking against competitors
💼 Ideal For: Independent hotels and boutique properties looking for a cost-effective but powerful review request solution.
👉 Explore the best calendar apps
4. Podium
Podium is a messaging platform that also doubles as a review request tool. By focusing on text-based communication, it ensures high guest response rates.
Key Features
- SMS-based review invitations
- Two-way guest messaging for real-time support
- Centralized dashboard for reviews across Google, Facebook, and TripAdvisor
- Integration with CRMs and POS systems
💼 Ideal For: Hotels and rental businesses that want to leverage SMS communication to capture reviews quickly.
5. Birdeye
Birdeye is a reputation management platform used across industries, including travel and hospitality. It helps businesses automate review requests while also managing social proof.
Key Features
- Multi-channel review requests (email, SMS, web links)
- Social media integration for reputation building
- Review aggregation and analytics
- AI-driven response suggestions
💼 Ideal For: Large hotels and resort chains that are looking for enterprise-grade review automation and brand management.
👉 Explore these tools for Airbnb Hosts
6. Yotpo
Yotpo started as an eCommerce review tool but has expanded into hospitality, offering advanced solutions for gathering and showcasing reviews.
Key Features
- Automated post-checkout review requests
- On-site widgets to display guest reviews
- Loyalty and rewards integrations
- Multi-language support
💼 Ideal For: Hotels and travel services that want to maximize marketing ROI by showcasing reviews directly on their websites and campaigns.
7. GatherUp
GatherUp simplifies the review collection process, improving response rates through automation and personalization.
Key Features
- Automated guest feedback surveys
- Direct integrations with Google and TripAdvisor
- Analytics dashboard for guest sentiment
- Customizable workflows for review follow-ups
💼 Ideal For: Vacation rentals, smaller hotels, and hospitality businesses that need a simple yet effective feedback tool.
Why Hotels and Travel Businesses Need a Review Request Tool
Positive guest reviews aren’t just compliments; they’re revenue drivers. Hotels with higher review scores consistently outperform competitors in bookings and average daily rate (ADR).
Review request tools help by:
- Automating feedback collection after check-out
- Reducing staff workload while improving consistency
- Ensuring negative experiences are flagged before hitting public platforms
- Increasing 5-star reviews that build trust and drive bookings
Key Features That Make Review Request Tools Effective
When evaluating review request tools for travel and hospitality, it’s not just about sending a link and hoping guests respond.
The most effective platforms combine automation, personalization, and analytics to maximize both response rates and review quality. Here are the must-have features to prioritize:
Personalized Guest Messages
Generic, cookie-cutter templates often feel robotic. Instead, tools that let you insert guest names, stay details, and even property-specific touches (like “Hope you enjoyed your ocean-view suite!”) increase authenticity and trust. Personalization makes the request feel like an extension of your hospitality, not a marketing task.
Automated Follow-Ups After Check-Out
Guests are most likely to leave feedback within 24–48 hours of their stay, while the experience is still fresh in their minds. Automated follow-up sequences ensure your request lands at the right moment without staff needing to remember. Some tools even send a polite second reminder if the guest doesn’t respond the first time.
Multi-Channel Delivery (Email, SMS, In-App)
Not every guest reads emails promptly. Some prefer a text message, while others respond better to in-app prompts or even WhatsApp. The best review request platforms enable you to diversify delivery channels, meeting guests where they are most comfortable and boosting engagement rates.
Reporting & Analytics
Collecting reviews is only half the battle; understanding them is where the real ROI comes in.
Practical tools offer dashboards that track guest sentiment over time, highlight recurring issues (like slow check-ins or room cleanliness), and quantify the impact of positive reviews on booking trends.
Advanced systems even benchmark your property against competitors, so you know exactly where you stand.
Seamless Integration with Review Platforms
A good review request tool should push guest feedback directly to key platforms such as Google, TripAdvisor, Booking.com, and Airbnb. This ensures reviews aren’t just captured but also published where future travelers are searching.
AI-Powered Insights (Emerging Feature for 2025)
Some next-gen platforms now use AI to automatically classify feedback by theme (e.g., “service,” “cleanliness,” “food”), suggest replies, and even predict guest satisfaction trends. For busy managers, this means less time sorting through reviews and more time acting on them.
👉 Discover what the best visitor management is
Comparison Table: Review Request Tools
| Tool | Best For | Key Features | Pros | Cons |
| TrustYou | Comprehensive reputation management | Multi-channel invites, AI sentiment, OTA integrations | Great analytics, integrates with OTAs | Higher cost for smaller hotels |
| Revinate | Guest engagement + loyalty | CRM, personalized campaigns, review requests | Combines marketing + reviews | More complex setup |
| GuestRevu | Boutique & independent hotels | Surveys, competitor benchmarking, multi-language | Affordable, guest-centric | Limited enterprise features |
| Podium | SMS-first review collection | SMS invites, real-time guest chat | High response rates | Focused more on messaging than analytics |
| Birdeye | Enterprise-grade hotels | Multi-channel, social proof, AI responses | Strong branding & scalability | Premium pricing |
| Yotpo | Marketing-focused hotels | Post-checkout automation, on-site widgets | Boosts conversion with reviews | More eCommerce legacy |
| GatherUp | Small hotels & rentals | Surveys, Google/TripAdvisor integration | Simple, effective, customizable | Limited advanced features |
How Microapp Can Help You Build Custom Review Request Tools
While these tools are powerful, many hotels find themselves juggling multiple systems or paying for features they don’t need. That’s where Microapp comes in.
Microapp is the app store for web apps, allowing you to:
- Build a custom review request tool tailored to your hospitality workflow
- Automate review requests exactly when and how you want (email, SMS, or in-app)
- Integrate seamlessly with booking engines and PMS systems
- Scale features as your property grows
Instead of adapting your workflow to off-the-shelf software, Microapp lets you create a 5-star review generator tailored to your property.
Best Practices to Maximize Guest Review Response Rates
Even the best review request tools won’t deliver results if they’re not used strategically. Hotels, resorts, and vacation rentals need to blend brilliant timing, personalized communication, and guest-centric approaches to boost response rates and secure those 5-star reviews.
Here are the top best practices:
Time It Right: Send review requests within 24–48 hours of check-out, when guests’ experiences are still fresh. Wait too long, and details fade; send too early, and guests may not have fully formed their impression. For extended stays, some properties even send a mid-stay feedback request to address concerns before check-out.
Keep It Short & Friendly: Your review request should feel like a natural continuation of the guest experience, not a chore. A simple, polite message like “We’d love to hear how we did during your stay at The Grand Beach Resort!” is more effective than lengthy questionnaires. Short, mobile-friendly surveys see much higher completion rates.
Personalize Every Message: Mention the guest’s name, room type, or even a detail of their stay (“We hope you enjoyed the sunset views from your balcony!”). Personalized requests feel authentic and remind guests of their positive experiences, increasing the likelihood they will leave glowing feedback.
Use Multiple Channels: Don’t rely solely on email. Integrate SMS, WhatsApp, or push notifications for app users. Different demographics prefer different communication styles, and multi-channel outreach significantly boosts review completion rates.
Make It Easy to Leave Reviews: The more steps a guest has to take, the fewer reviews you’ll get. Use tools that provide direct links to Google, TripAdvisor, or Booking.com. Some platforms even let guests tap a single button to leave feedback — simplicity drives action.
Respond to Reviews (Both Good and Bad): Guests are more likely to leave feedback if they see management actively responding. A thoughtful “thank you” for positive reviews and a professional, empathetic reply to negative ones shows you value guest input. This encourages future guests to share their opinions as well.
Offer a Gentle Incentive (Optional, but effective): While you can’t buy reviews, small tokens of appreciation like loyalty points, entry into a monthly giveaway, or discounts on a future stay can nudge hesitant guests. Be sure to follow platform guidelines, but when used properly, incentives can increase participation rates without compromising authenticity.
Monitor Trends & Train Staff: Use review analytics to identify recurring feedback themes (like slow check-in times or room cleanliness). Then, train staff to improve these areas. When guests notice improvements, they’re more likely to leave a positive review the next time — creating a virtuous cycle of feedback and growth.
Boost Your Ratings and Drive Bookings
In today’s travel landscape, reviews are your strongest marketing asset.
The proper review request tools can automate the process, capture more authentic feedback, and consistently generate 5-star ratings that drive bookings.
Stop relying on generic software. With Microapp, you can design a custom review request solution tailored to your hotel or travel business—personalized, automated, and optimized for guest satisfaction.
👉 Ready to turn guests into raving fans? Build your Microapp review request tool today.
