Order tracking software is no longer optional for e-commerce businesses; it’s essential.
With shoppers expecting instant visibility into their purchases, relying on generic tracking tools can frustrate customers, increase support costs, and even reduce retention.
Shoppers today demand transparency. Delayed or unclear tracking creates anxiety, drives unnecessary customer service inquiries, and erodes trust in your brand.
Modern order tracking software solves these challenges by offering you branded, real-time, and predictive tracking experiences that keep your customers informed and engaged.
By leveraging the right solutions, you can reduce support tickets, enhance the post-purchase experience, and boost customer loyalty.
10 Best Order Tracking Software Platforms
1. AfterShip
AfterShip provides branded tracking pages, real-time notifications, and AI delivery estimates.
Key Features:
- You get real-time order status updates and notifications.
- Branded tracking pages for a consistent customer experience.
- AI-powered delivery estimates.
- Performance analytics to monitor shipments.
📦 Why It Matters: Customers feel confident when they can track their packages directly on your branded page.
| ✅ Pros | ❌ Cons |
| Branded tracking builds trust | Some advanced features require a paid plan |
| AI delivery predictions | Limited multi-carrier automation |
| Easy integration with e-commerce platforms | It can be complex for beginners |
2. ShipStation
ShipStation is designed for multi-carrier shipping, automation rules, and integrations.
Key Features:
- Manage shipments across multiple platforms and carriers.
- Automation rules for routing, labeling, and notifications.
- Branded tracking pages.
- Integrates with Shopify, WooCommerce, Amazon, and more.
📦 Why It Matters: Ideal if you have multi-channel operations seeking efficiency.
| ✅ Pros | ❌ Cons |
| Supports multiple sales channels | Pricing scales with volume |
| Strong automation capabilities | Some users report a learning curve |
| Branded tracking | Limited predictive analytics |
3. Route
Route focuses on visual tracking and package protection to enhance the customer experience.
Key Features:
- Visual order tracking with interactive maps.
- Real-time updates on shipment progress.
- Package protection and easy claims.
- Mobile-friendly interface.
📦 Why It Matters: Route improves engagement and reduces customer anxiety with clear, visual tracking experiences.
| ✅ Pros | ❌ Cons |
| Visual tracking boosts engagement | Customization options limited |
| Mobile-first experience | Pricing may be high for smaller merchants |
| Package protection & claims | Some carriers are not fully supported |
4. EasyPost
EasyPost offers a shipping API with real-time tracking and carrier integration.
Key Features:
- Easy integration with carrier systems.
- Real-time order tracking.
- Supports multiple carriers and shipping options.
- Analytics and reporting.
📦 Why It Matters: Perfect if you’re part of a developer and logistics team that wants to build custom tracking and fulfillment solutions.
| ✅ Pros | ❌ Cons |
| Flexible API for developers | Requires technical knowledge |
| Multi-carrier integration | Minimal front-end branding features |
| Real-time tracking | Paid plans for higher volume |
5. Narvar
Narvar emphasizes post-purchase engagement, predictive ETAs, and branded portals.
Key Features:
- Predictive delivery estimates.
- Branded tracking pages and portals.
- Automated customer communications.
- Post-purchase analytics.
📦 Why It Matters: Narvar order tracking software enhances loyalty by turning the post-purchase phase into a positive customer touchpoint.
| ✅ Pros | ❌ Cons |
| Branded portals enhance CX | Custom pricing may be expensive for SMBs |
| Predictive ETAs reduce inquiries | Setup can be complex |
| Automation for customer communication | Best suited for enterprise retailers |
6. Parcel Perform
Parcel Perform provides you with AI-powered delivery predictions and global tracking.
Key Features:
- Predictive delivery dates using AI.
- Real-time global order tracking.
- Performance analytics and reports.
- Multi-carrier support for international shipments.
📦 Why It Matters: Enables supply chain visibility for global e-commerce businesses.
| ✅ Pros | ❌ Cons |
| AI predictive estimates | Custom pricing may be costly for smaller sellers |
| Global multi-carrier tracking | Limited front-end branding features |
| Analytics and reporting | Setup requires IT support |
7. ClickPost
ClickPost focuses on carrier aggregation and SLA management for high-volume retailers.
Key Features:
- Aggregates multiple carriers under one dashboard.
- SLA monitoring and notifications.
- Branded tracking pages.
- Analytics for shipment performance.
📦 Why It Matters: Optimizes fulfillment operations if you have high shipping volumes.
| ✅ Pros | ❌ Cons |
| Multi-carrier dashboard | Custom pricing may not fit SMBs |
| SLA monitoring | Learning curve for smaller teams |
| Branded tracking | Limited predictive AI |
8. 17Track
17Track is a free global parcel-tracking solution that supports multiple carriers.
Key Features:
- Global tracking across 500+ carriers.
- Real-time status updates.
- Mobile and web tracking.
- Free basic plan; premium available for extra features.
📦 Why It Matters: Ideal for consumers and small sellers looking for simple, global tracking.
| ✅ Pros | ❌ Cons |
| Free global tracking | Limited branding and customization |
| Supports hundreds of carriers | Analytics are minimal |
| Easy to use | Not designed for enterprise fulfillment |
9. Ordoro
Ordoro combines inventory, shipping, and order tracking for SMBs.
Key Features:
- Inventory and fulfillment management.
- Automation rules for shipping.
- Order tracking and notifications.
- Analytics dashboard.
📦 Why It Matters: Provides a multi-functional solution for small-to-medium e-commerce businesses.
| ✅ Pros | ❌ Cons |
| Combines inventory + tracking | Higher starting price ($59/mo) |
| Automation rules | It may be complex for small teams |
| Multi-channel support | Limited advanced AI |
10. Microapp
Microapp enables businesses to build their own fully customizable order tracking software.
Key Features:
- Develop fully branded tracking dashboards.
- Integrate with any carrier, CRM, or supply chain system.
- Rapid deployment with low-code/no-code tools.
- Analytics, SLA tracking, and notifications tailored to workflow.
📦 Why It Matters: Perfect for businesses seeking cost-efficient, flexible tracking solutions without subscription bloat.
| ✅ Pros | ❌ Cons |
| Fully customizable and scalable | Requires initial setup |
| Unlimited integrations | Learning curve for first-time creators |
| Build only what you need | A smaller team may need guidance |
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Comparison Table: Best Order Tracking Software in 2025
| Software | Key Features | Pricing | Best For | Pros | Cons |
| AfterShip | Branded tracking, AI delivery estimates, and real-time notifications | Free, Paid from $11/mo | E-commerce needing branded tracking | Branded tracking, AI predictions, analytics | Paid features, limited automation |
| ShipStation | Multi-carrier, automation rules, branded tracking, integrations | From $9.99/mo | Multi-channel sellers | Multi-channel, automation, branded tracking | Learning curve, price scales |
| Route | Visual tracking, real-time updates, package protection & claims | Custom | Retailers focused on CX | Visual tracking, mobile-friendly, package protection | Limited customization, pricing |
| EasyPost | Shipping API, real-time tracking, carrier integration | From $0.01/label | Developers, logistics teams | Flexible API, multi-carrier, real-time tracking | Technical knowledge required |
| Narvar | Predictive ETAs, branded portals, automated communications | Custom | Enterprise retailers | Branded portals, predictive ETAs, automation | Expensive, complex setup |
| Parcel Perform | AI delivery predictions, global tracking, analytics | Custom | Global e-commerce | Predictive AI, global multi-carrier, analytics | Costly, IT setup required |
| ClickPost | Carrier aggregation, SLA management, branded tracking | Custom | High-volume retailers | Multi-carrier, SLA monitoring, branded tracking | Custom pricing, learning curve |
| 17Track | Global parcel tracking, multiple carrier support | Free, Premium | Consumers, small sellers | Free, global tracking, easy | Minimal analytics, limited branding |
| Ordoro | Inventory + shipping + tracking, automation | From $59/mo | SMBs need multi-functional software | Inventory + tracking, automation, multi-channel | Price, complexity |
| Microapp | Build-your-own tracking app, fully customizable, unlimited integrations | Flexible (creator-based) | Businesses wanting tailored tools | Fully customizable, scalable, unlimited integrations | Initial setup, learning curve |
Why Order Tracking Software Is Essential in 2025
📊 According to ShipBob, 97% of online shoppers expect to be able to track their orders in real-time.
This statistic underscores the importance of modern order-tracking software. Shoppers today demand transparency, timely updates, and accurate delivery estimates. Failing to provide this can:
- Increase support tickets and customer inquiries.
- Reduce trust and retention.
- Damage your brand reputation.
With the right tools, you can deliver real-time tracking, predictive delivery estimates, and branded portals, ensuring that every customer feels informed and confident about their purchase.
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Key Features to Look for in Order Tracking Solutions
When evaluating order tracking software, consider these essential features:
- Real-Time Order Tracking: Customers want live updates on their shipments.
- Predictive Order Management: AI predicts delivery dates and proactively handles delays.
- Branded Tracking Pages: Keep the experience consistent with your brand.
- Carrier & Platform Integrations: Sync with multiple carriers, marketplaces, and logistics providers.
- Analytics & Reporting: Monitor delivery performance and identify bottlenecks.
- Automation & Notifications: Reduce manual effort and automatically alert customers.
Selecting a platform with these features ensures your fulfillment process is efficient, transparent, and customer-friendly.
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Benefits of Real-Time & Predictive Tracking
Investing in modern order tracking solutions provides substantial benefits:
- Enhanced Customer Experience: Real-time visibility keeps shoppers informed and satisfied.
- Reduced Support Costs: Automated tracking and notifications reduce inquiry volume.
- Increased Retention & Loyalty: Reliable tracking builds trust, encouraging repeat purchases.
- Operational Efficiency: Predictive tracking helps anticipate delays and optimize fulfillment.
- Actionable Insights: Analytics enable data-driven decisions to improve supply chain performance.
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By combining real-time updates with predictive insights, you can transform post-purchase engagement into a competitive advantage.
Challenges of Generic Tracking Tools
Generic or outdated tracking solutions often create problems:
- Limited Visibility: Customers cannot see accurate, up-to-date delivery information.
- High Support Volume: Shoppers call or email to check order status, increasing service costs.
- No Branding or Personalization: Leads to a disjointed customer experience.
- Lack of Integration: It is difficult to connect with multiple carriers, marketplaces, or fulfillment platforms.
- Minimal Analytics: You cannot track performance or optimize operations effectively.
These shortcomings highlight why you need modern, flexible solutions rather than relying on one-size-fits-all platforms.
How Microapp Lets You Build a Custom Order Tracking Solution
While the software platforms listed above are powerful, many come with high costs, unnecessary features, and limited flexibility. This is where Microapp shines.
Why Microapp?
- Fully Customizable Dashboards: Build tracking experiences tailored to your brand and workflow.
- Integrations Galore: Use your app to connect with carriers, marketplaces, and internal logistics systems.
- Rapid Deployment: Launch your tracking tools in days, not months.
- Analytics & Automation: Get the insights and automated notifications you need without paying for features you don’t.
- Cost-Efficient: Avoid subscription bloat by building only what you need.
With Microapp, you can create an order tracking solution that aligns perfectly with your operational requirements and enhances the customer experience, without breaking the bank.
Stop Overpaying for Tracking Platforms
You don’t need to compromise on cost, features, or branding. With Microapp, you can:
- Build custom order tracking tools that match your exact workflow.
- Deliver real-time updates, predictive delivery estimates, and branded dashboards.
- Avoid subscription bloat and focus on features that drive ROI.
🚀 Are you ready to change your e-commerce? Start building your own order tracking solution with Microapp today, tailored to your business.
👉 Explore Microapp for developing your order tracking software.
