With the rise of AI generated content, various industries, and even you, might include it in your business. Still, using artificial intelligence to write content has sparked a debate as people argue that these tools can offer benefits from increased efficiency, productivity, and cost savings.
However, some critics are concerned that AI tools also have drawbacks, including ethical issues, risks of bias, and the lack of a human touch. So, to help you make an informed decision about choosing these tools to write your content, we have compiled all the pros and cons here.
Pros of AI Generated Content
1. Quick Turnaround Time
With AI, you get fast results when writing complicated or simple content, no matter your subject. Writing quality marketing material or blog posts can take hours if you are a productive human writer.
Using an AI writing tool on average creates duplicate content in under a minute. What we love is that, depending on the software you use or even pay for, you have no cap on the content you can request daily.
It can help you, as a marketer, fill up your backlog or improve your content marketing plan and content calendar for social media. We have used AI positively to boost our productivity in operational workflows.
Still, we always add a human touch when finalizing our implementations.
2. Saves You Time When Doing Pre-Draft Research
Another massive advantage of using AI for your content generation is that it saves you loads of time researching before you draft your content. Still, you cannot always trust the output and must double-check your information before using it. What we love is that it can make your job easier.
3. AI Provides Automation And Efficiency
With AI-generated content, these tools enhance automation and your efficiency as they enable you to quickly produce images, text, or other types of media you want to use. Hence, you can generate large quantities of content in less time than it takes to create them.
Thus, this point goes hand in hand with the previous point as it speeds up your content creation process. We love using AI to produce social media content, news reporting, and more.
4. Helps You Keep Up With The Competition
As a business owner, you want to keep up with your competitors, and using AI is one way to achieve this. While you do not want to rely on AI writing tools, it opens the door to help create better products your users want. Why? It opens the doors to innovation and creativity. With it, you can create stories, compose music, and combine elements in various ways.
5. Help With Personalization
A huge benefit of writing with AI tools is that it personalizes content at scale. It can analyze the data from your interactions to understand your preferences and behaviors and create personalized content for you. It enhances user engagement and satisfaction as you tailor your content to meet their interests and needs.
6. AI Can Help You With Brainstorming
You can use AI tools in combination with your intelligence when writing content for your business. It can assist with brainstorming, formatting, and phrasing, but remember, it does not generate ideas for you. You can use AI to provide you with ways to convey your ideas, but you must construct them.
7. You Can Train AI to Adapt to Multiple Languages
AI can interpret your language to transform it into content creation, as you can train it.
With the advancement in natural language processing, it can analyze your text to extract the meaning and summarize the document to provide a close human-like response to user queries.
You can use it to write content tailored to a specific audience to enhance their engagement. Furthermore, it also breaks down the language barrier to reach a global audience.
8. AI is Cost-Effective
As AI writing tools can create content in a fraction of the time compared to a full-time writer, you can save money. Still, we love that a person still needs to provide the information and that it remains a worthwhile investment for well-researched content. But for a startup business, using AI-generated content is an excellent place for you to start to save money at first.
9. Helps With SEO
One of the key points of using AI tools is their SEO-related capabilities. AI can pull popular keywords to create an SEO-optimized document addressing your topic, making it a valuable asset if you do not know what to write about specific keywords or how to structure your page.
A valuable tip we have for you from experience is that AI can help your blog post become familiar with the proper SEO. When you use tools like Byword with your search queries, you can get optimized clustering and formatting to help you gain visibility.
10. It Does Not Get Writer’s Block
As a writer, you know how often you can get writer’s block, especially when pressured to provide new ideas with a deadline. With AI, you need not worry that you will burn out or get behind with your work, as it can help generate different ideas with the outline you provide. You need not use AI to write the article; you only need to create ideas.
Cons of AI Generated Content
1. It Has No Human Emotion or Touch
When writing for people, your personal experience is the secret sauce that ranks your story or reasoning higher. You must have a human connection that your readers can relate to, and AI lacks that connection. For this reason, the content you write will always win, and adding your personal touch to AI-generated content is essential.
2. It Cannot Replace The Wisdom You Have
Even when using our writing tools, AI still lacks wisdom, leading to a lack of context and originality. For this reason, we always advise you to double-check your AI-written content, as it can be contextualized and is best used for content creation rather than replacing your wisdom.
3. You Must Still Create Ideas
While these tools are excellent for generating content based on your data, they will not develop creative ideas. So, you can end up with content that feels stale. While it is a time saver, you must still provide it with ideas to help outline your content.
4. There Is Always The Risk of Plagiarism
Generating content using AI pulls from many sources to write the content that users search for. Yet, it does not provide citations, and you can end up with duplicate content, leading to plagiarism online. So, always fact-check and reverse image search your content and rely on a plagiarism checker to check the work.
5. It Cannot Capture a Specific Tone or Voice
While it helps to use AI to save you time and reduce costs, it still cannot capture the tone and voice crucial for your brand identity. Neither can it distinguish between a non-credible or credible source when researching data, and as with the previous point, you must do fact-checking.
6. Privacy and Security Concerns
Training AI models raises concerns about privacy and security. You may find sensitive information included in the datasets, which can lead to privacy breaches. Furthermore, the content it creates can be used maliciously, like creating fake videos or spreading disinformation that poses challenges to your business.
7. Over-Reliance
When you over-rely on AI to generate your content, it can lead to dependency and a lack of critical thinking. When you become AI-dependent, you risk diminishing the value of your human insight and unique perspective when creating content. You must balance your use of AI to avoid over-dependence.
8. Google Devaluation
Google has introduced a concept called E-E-A-T that stands for experience, expertise, authoritativeness, and trustworthiness. You need to follow this concept when creating content.
Why does the search engine evaluate your content with a magnifying glass, and does AI lack this? Still, you need not forgo using AI; use it to build your creativity.
Wrap-Up: Using AI Generated Content
AI-generated content is reshaping how we create, optimize, and distribute information. Its advantages—speed, efficiency, cost savings, and SEO benefits make it an attractive tool for your business or if you are a content creator.
However, AI also has challenges, including a lack of human emotion, potential biases, plagiarism risks, and the inability to capture your brand’s voice. Our key takeaway is that using AI is excellent, but you should still add your creativity and not entirely replace it with AI-generated content.
It helps to balance using AI for efficiency and maintaining human oversight for originality, quality, and ethical considerations to ensure your content remains engaging, impactful, and trustworthy.
Whether you use AI in your workflow or prefer traditional content creation, understanding its limitations and strengths can help you decide how to use it.
